A UAE Rugby Federation initiative

Rugby Rise Road Tackling challenges. Touching lives.

Tackling challenges. Touching lives.

A UAE Rugby Federation-led regional initiative supporting aspiring rugby unions and communities across Asia and beyond through capacity building, officiating and coaching development, equipment support, inclusion and wellbeing.

2023Launched at the Asia Rugby AGM
4Connected pillars
∞Asia and beyond

The idea

Practical support for a more sustainable game

RRR combines material support with knowledge exchange. It is not simply a national-team player pathway; it is a collaboration platform helping unions and individuals strengthen the game on and off the field through needs-led, documentable support.

Exchange programmes Coaching opportunities Referee development Kit & equipment Inclusion & equality Wellbeing & social skills

Operating model

Four pillars drive the initiative

The indicative allocation in the programme brief gives priority to infrastructure while balancing performance, inclusion and grassroots development.

40%

Infrastructure

Match-official development, balls, kit and equipment support, hosting and the foundations needed for growth.

20%

Performance

Coaching and exchange opportunities, planning, and development for players and technical staff.

20%

Inclusion

Women’s leadership, wellbeing, social skills and equal opportunities to participate.

20%

Grassroots

Youth engagement, talent development and support for unions building a sustainable base.

Documented impact

From launch to practical support

The milestones below are grounded in Asia Rugby’s public reporting, with a recent internal programme update presented without sensitive operational detail.

2023

RRR launched in Tashkent

UAE Rugby introduced the initiative at the Asia Rugby AGM as a collaboration platform addressing the needs of Asian rugby unions.

02 / 2024

Equipment support in Egypt

Competition rugby balls were supplied to a local team, strengthening the equipment base needed to play.

04 / 2024

Match-official exchange

Two match officials from Iraq and Bangladesh were hosted during the UAE League Finals for practical officiating development.

06 / 2024

Certification during UAE Super Week

Participants from Iran, Iraq, Uzbekistan, Lebanon and Bangladesh—alongside local women and girls—earned World Rugby certifications.

2026

East Africa field outreach

A federation programme update records T1 Rugby clinics in Kenya and Tanzania, alongside available equipment support.

Historic content is documented through 2024; the Kenya and Tanzania update is based on an internal 2026 programme report.

Programme reach

Support shaped around each rugby community

Support may take the form of equipment, hosting, training, certification or knowledge exchange. The countries shown are connected to publicly documented activity or confirmed programme updates.

UAETraining & Inclusion
EgyptEquipment
IraqOfficiating & Training
BangladeshOfficiating & Training
IranTraining
UzbekistanTraining
LebanonTraining
KenyaT1 & Field Support
TanzaniaT1 & Field Support

Field and social stories

Rugby Rise Road stories and updates

Programme news, stories and social posts added by the federation team from the WordPress dashboard.

RRR
News

Launch of the “Rugby Rise Road” Initiative

9 May 2004
Open source

Read and watch

Verified stories and sources

Direct links to public material documenting the initiative and its progress.

Official feature

A step towards sustainable rugby development in Asia

Asia Rugby’s feature documenting the launch and the initiative’s first-half 2024 activities.

Read the story
Training story

Supporting immediate care education

A professional post on sponsoring a doctor’s Immediate Care in Rugby development through RRR.

View post
Official channel

Follow UAE Rugby stories

For the latest photos, videos and stories from federation programmes and national teams.

Follow @uaerugby

Partnership for impact

Help widen the road for rugby communities

RRR’s sustainability depends on responsible partnerships with organisations and sponsors committed to youth development, capacity building and wider access to rugby.

Contact the RRR teamrrr@uaerugby.ae